Our story began with the love of our four-legged family member - little Boston terrier named Bilbi and the need to offer her delicious treat made only from high-quality ingredients that will have a positive impact on her health. So, we started to bake our own treats. At first, we baked only for Bilbi but soon good voice and stunning scent spread and attracted four-footers all over the home turf. Healthy dog treats quickly became a real hit!
Increasing demand and quantity demanded the whole person, so we dedicated all our time to this and established the first registered dog bakery in Slovenia. From then on, we prepare fresh and healthy dog treats that make the owners feel good too, knowing that we have done our best to give our pet a healthy and long life. In June 2013 we also opened a small shop in Maribor, Slovenia and later that year we opened another one in Ljubljana, Slovenia and franchise shop in Croatia, Zagreb.
In May and June 2015, we signed a contract for 2 new franchise shops in Novi Sad and Belgrade, Serbia.
In the year 2016, we expanded our brand even further with signed contracts in Italy, Swiss and Slovakia and were slowly starting to make a mark in the European market. With the start of the next year, we also expanded the distribution of our products throughout Italy, Norwegian, Denmark, Netherlands and France.
In 2018, we signed a contract in Swiss, Zurich and expanded our Christmas offer in Germany. We also launched the exclusive line Gold4dogs.
In 2020, we are connecting with large distributors all over the world and developing projects with a new line of products related to therapeutic materials targeted mostly at dogs with special needs.
The whole idea simply came from a love for my own dog - Bilbi. When I got her as a gift, she immediately became my priority. I spent a lot of time behind books and a computer reaching out to veterinarians and sadly concluded that the market doesn't offer what I wish for her. So I started to bake, first just for her but soon I was baking for all her friends. Healthy dog treats quickly became a real hit. With the help of my friends' advice, I started to take things more seriously. Also, I found the concept of homemade and natural snacks very interesting, so I launched the experimental selling. Biscuits stole the show, the feedback was amazing and the rest was history.
Our food philosophy
Every Hov-Hov’s treat is made carefully and with the intention to maintain your four-legged buddy both happy and healthy.
100% naturalWe don't use preservatives, food colorants, and flavor enhancers
No salt and sugarWe don't add any salt and
sugar to our snacks
Lots of veggiesEvery snack contains lots of
vegetables of local origin
Low-caloricOur products are low-caloric
to keep your buddy fit
No glutenWe use flours such as quinoa, hemp, buckwheat, etc.
Only real meatBones, unusable meat parts, fats or
ash aren't part of our snacks